Last week Jeremiah Owyang at the Altimeter Group, along with his colleague John Lovett, published a nice report on social media analytics. It's a very useful framework for thinking through how to measure the rights things, which in turn will focus attention on the right kinds of activities.
But how to measure? Way back in 2006, Owyang took a snapshot of the companies that offer tools for social media metrics, and came up with a list of forty-two firms. In the last week I've trawled the web to update his list (and thanks to Ken Burbary for a nice wiki list of different tools), and come up with an astonishing 82 firms that offer some kind of social media measurement solution. And I'm pretty sure I've missed a bunch.
Help me update and correct the list. Please send me your additions, along with any other comments on these tools, and I'll post an update. If there's enough interest, I'll also try and categorize these solutions better -- there's certainly a lot of diversity in this list.
SOCIAL MEDIA MEASUREMENT TOOLS
Updated: February 11 2011
| Company | Comments |
| Alterian | SMM |
| Appinions | SMM |
| Andiamo Systems | SMM |
| Attensity | SMM |
| Attentio | Multilingual |
| Beyond Analysis | Gone |
| Beevolve | SMM |
| Biz360 | Acquired by Attensity. |
| BrandIntel | Gone |
| Brandwatch | Brand monitoring |
| BurrellesLuce | SMM |
| Buzzcapture | SMM |
| BuzzGain | Meltwater Group Product |
| BuzzLogic | Now TwelveFold Media |
| BuzzNumbers | SMM |
| CIC Business Consulting | BI tool Chinese market |
| Cision | SMM + other tools |
| Collective Intellect | SMM |
| ComMetric | Mapping to financial data and stock tickers |
| Converseon | Agency with some tools |
| Cover-All Technologies | No longer supporting SMM |
| Crimson Hexagon | SMM |
| CustomScoop | SMM |
| CyberAlert | SMM |
| Cyveillance | Brand monitoring, QinetiQ company |
| Cymfony | SMM + other tools |
| Dow Jones & Company Insight | SMM + other tools |
| EchoMetrix | Gone |
| eCairn | SaaS metrics solution |
| EmPower Research | Custom technology solutions |
| Ethority | SMM |
| Evolve24 | SMM |
| Jive | FilterBox product. |
| HowSociable | Free gadget |
| Imooty | SMM |
| Infegy | Brand monitoring |
| Integrasco | SMM |
| Intelligence Technologies | Gone out of business |
| JamIQ | Asian languages |
| J.D. Power and Associates | acquired Umbria |
| Jodange | See Appinions |
| Kaleidico | No longer supporting SMM |
| Kaava Corporation | Marketing services, some SMM |
| KDPaine and Partners | No tools but strong analysis |
| ListenLogic | social CRM? |
| Lexalytics | Sentiment detection |
| Linkfluence | French language |
| Lithium | Social CRM |
| Market Sentinel | Brand monitoring |
| mBlast | SMM |
| MediaBadger | Consulting firm with tools |
| MediaHound | SMM competitive intelligence |
| MediaMiser | Media monitoring |
| Meltwater News | Media monitoring |
| MetaTale | Gone. |
| Metrica | Multilingual, part of Gorkana Group |
| Millward Brown | Precis |
| Moreover technologies | SMM |
| Netemic | SMM |
| NetEquity | Gone. |
| New Media Strategies | No longer supporting SMM |
| Nielsen Online | NetRatings |
| Onalytica | SMM |
| OneRiot | Gone. |
| PRMetrics | Free customizable social media portal |
| Radian6 | SMM, acquired by SalesForce.com |
| Relevant Noise | See Zeta Interactive |
| Report International | Brand monitoring |
| RepuMetrix | Brand monitoring |
| ReputationHQ | Gone |
| SAS | Business intelligence tool with SM |
| SamePoint | Gone |
| Scanblog | Gone. |
| ScoutLabs | See Lithium |
| Sentiment Metrics | Not just sentiment |
| Socialarc | SMM |
| SocialMention | Social search engine |
| Statsit | No longer Relevant |
| Synthesio | Multilingual |
| Sysomos | Business intelligence tool |
| Tealium | No longer relevant |
| ThoughtBuzz | SMM |
| TraceBuzz | SMM |
| Trackur | SMM |
| Thomson Reuters | BuzzAnalytics and OpinionAnalystics |
| UberVU | Now Crimson Hexagon |
| ViralHeat | SMM, Free API |
| Visible Technologies | SMM |
| VMS | Gone |
| Vocus | SMM |
| WaveMetrix | SMM |
| Zeta Interactive | Relevant Noise product for SMM |
23 comments:
You for got me! KDPaine & Partners -- I've been measuring social media since 1996.
Also SAS has just released the ultimate social media measurement tool SAS Social Media Analytics
You also missed mBlast, MediaHound, Meltwater News, SAP/SimplyBox and prmetrics.com
Are you missing Sysomos from this? They have both their Heartbeat and MAP tools. Pretty good stuff.
Also, you can find the SAS tool that KD mentioned here: http://www.sas.com/software/customer-intelligence/social-media-analytics/
KDP, my apologies - you're actually on my original list but somehow you dropped. I'll add you.
Anonymous, thanks for the adds.
Jim - thanks for the adds. Keep the comments coming - I'm amazed by the quantity and variety of tools available, and would like to get this list to a point where it could become a useful selection tool.
Hi Ian,
Just wanted to say thanks for including us ;)
Your right that there is a lot of diversity in this list!
Our clients usually want to monitor social media in multiple languages but also for different reasons (a campaign, a crisis, for alerts) and we customize our projects for their needs. I'd be happy to answer any specific questions, if you'd like, as well Ian : @MiChmski or @Synthesio and michelle @synthesio.com will all get you to me :)
Best, Michelle @Synthesio
CIC is definitely still around.... www.ciccorporate.com (site) www.seeisee.com/sam (blog)
Hi Ian,
Meant to chime in earlier but didn't get around to it until now.
First off, thank-you kindly for the mention. I also wanted to take a moment to help with correcting the great resource you've compiled.
The company name is actually RepuMetrix, and in the brand reputation and social media monitoring categories we've got two tools/service offerings - one is RepuTrace™ (which you've already included) and the other is RepuTrack™.
If you or any visitors of your site are interested in finding out more, feel free to contact us anytime through our Website or via Twitter.
Joseph
@RepuMetrix
One of my favorite newcomers in this space is in our backyard: Crimson Hexagon.
We're also part of the business! :)
You can find us at www.uberVU.com.
We're tracking important mentions in real time, we build conversations by monitoring relevant reactions to those mention, and we also give you sentiment and distribution over social platforms.
Also, very good idea of yours to compile this thorough list of tools. It will surely help people.
Thanks everyone for the great comments, corrections and additions. In the next week I'll update the list. I'll also try and expand it to give more information about what each product can do.
I'm late to the party here--but you've listed MediaMiser as possibly acquired--this is definitely not true! :)
We are a Canadian-based media monitoring and analysis solution with social media analysis capabilities, and the ability to analyze social and traditional media with each other.
Our solution is also completely bilingual (English & French) and we offer complete services as well.
Feel free to contact me with any further question: kelly@mediamiser.com
I would like to exchange links with your site www.blogger.com
Is this possible?
I needed some information and was searching on Bing for it. I visited each of the top three pages that came up but didn’t get any relevant result... I then luckily found your diamond forum in the dirt and thought to check it out. This is what I was after
Cheers people at ianbruce.blogspot.com and keep this great effort up.
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It is Meltwater Buzz instead of Meltwater News that monitors social media. The link is here http://www.meltwater.com/products/meltwater-buzz/
Thanks for including Moreover Technologies in your list, looks very comprehensive!
Thanks again for all the comments and corrections.
I plan to keep adding detail to the lists over time. One question I have: How do you categorize social media monitoring tools? How's the market broken down?
Hi Ian,
You might want to add Beevolve to the list of Social Media Monitoring & Analytics vendors.
Thanks,
Goldee
Beevolve
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Greetings,
Thanks for sharing the link - but unfortunately it seems to be not working? Does anybody here at ianbruce.blogspot.com have a mirror or another source?
Thanks,
Harry
Try Actionly for affordable option to Social Media Monitoring. Plans range from free to $100/mo. We have recently integrated with Google analytics and track your Social Media ROI. Actionly also does Brand tracking across Twitter, Facebook, Blogs, Flickr, YouTube etc and also allow managing multiple Twitter or Facebook accounts from our dashboard.
Schedulable reports, Email alerts, Sentiment analysis and many more are included in our featured list.
Try us out we do have a FREE account as well. Thx!
http://www.actionly.com
Lewis (no relation) PR's Chatterscope www.chatterscope.com for tracking twitter sentiment is missing from your list.
One more to add: http://www.awarenessnetworks.com
Would be happy to review it with you if interested. Thanks!
Thanks Sal and others for the comments. I plan to update the list again in the next month.
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