I'm excited to have been invited to speak at the Sales and Marketing Executives International event here in Boston on September 14th. The subject is a perennial favorite -- Marketing and Sales: Closing the Great Divide.
I'm interested in your views - over the last five years has the relationship between sales and marketing improved, grown worse, or stayed about the same? What causes friction? Leave me a comment -- or better yet, take 30 seconds to complete this three-question survey.
I'll share results of the survey in a later post. Thanks!