What's wrong with this picture?

If you've read a magazine or newspaper over the last few weeks its been hard to avoid the iPad advertising. My favorite appeared on the back cover of The New Yorker:

Wait a second.... Here you have a print advertisement for the iPad, inexplicably promoting the New York Times, a newspaper which has yet to figure out a way of making any money from distribution via said iPad.

Clearly, the Apple gang have no sense of irony.