Last week Jeremiah Owyang at the Altimeter Group, along with his colleague John Lovett, published a nice report on social media analytics. It's a very useful framework for thinking through how to measure the rights things, which in turn will focus attention on the right kinds of activities.
But how to measure? Way back in 2006, Owyang took a snapshot of the companies that offer tools for social media metrics, and came up with a list of forty-two firms. In the last week I've trawled the web to update his list (and thanks to Ken Burbary for a nice wiki list of different tools), and come up with an astonishing 82 firms that offer some kind of social media measurement solution. And I'm pretty sure I've missed a bunch.
Help me update and correct the list. Please send me your additions, along with any other comments on these tools, and I'll post an update. If there's enough interest, I'll also try and categorize these solutions better -- there's certainly a lot of diversity in this list.
SOCIAL MEDIA MEASUREMENT TOOLS
Updated: February 11 2011
| Company | Comments |
| Alterian | SMM |
| Appinions | SMM |
| Andiamo Systems | SMM |
| Attensity | SMM |
| Attentio | Multilingual |
| Beyond Analysis | Gone |
| Beevolve | SMM |
| Biz360 | Acquired by Attensity. |
| BrandIntel | Gone |
| Brandwatch | Brand monitoring |
| BurrellesLuce | SMM |
| Buzzcapture | SMM |
| BuzzGain | Meltwater Group Product |
| BuzzLogic | Now TwelveFold Media |
| BuzzNumbers | SMM |
| CIC Business Consulting | BI tool Chinese market |
| Cision | SMM + other tools |
| Collective Intellect | SMM |
| ComMetric | Mapping to financial data and stock tickers |
| Converseon | Agency with some tools |
| Cover-All Technologies | No longer supporting SMM |
| Crimson Hexagon | SMM |
| CustomScoop | SMM |
| CyberAlert | SMM |
| Cyveillance | Brand monitoring, QinetiQ company |
| Cymfony | SMM + other tools |
| Dow Jones & Company Insight | SMM + other tools |
| EchoMetrix | Gone |
| eCairn | SaaS metrics solution |
| EmPower Research | Custom technology solutions |
| Ethority | SMM |
| Evolve24 | SMM |
| Jive | FilterBox product. |
| HowSociable | Free gadget |
| Imooty | SMM |
| Infegy | Brand monitoring |
| Integrasco | SMM |
| Intelligence Technologies | Gone out of business |
| JamIQ | Asian languages |
| J.D. Power and Associates | acquired Umbria |
| Jodange | See Appinions |
| Kaleidico | No longer supporting SMM |
| Kaava Corporation | Marketing services, some SMM |
| KDPaine and Partners | No tools but strong analysis |
| ListenLogic | social CRM? |
| Lexalytics | Sentiment detection |
| Linkfluence | French language |
| Lithium | Social CRM |
| Market Sentinel | Brand monitoring |
| mBlast | SMM |
| MediaBadger | Consulting firm with tools |
| MediaHound | SMM competitive intelligence |
| MediaMiser | Media monitoring |
| Meltwater News | Media monitoring |
| MetaTale | Gone. |
| Metrica | Multilingual, part of Gorkana Group |
| Millward Brown | Precis |
| Moreover technologies | SMM |
| Netemic | SMM |
| NetEquity | Gone. |
| New Media Strategies | No longer supporting SMM |
| Nielsen Online | NetRatings |
| Onalytica | SMM |
| OneRiot | Gone. |
| PRMetrics | Free customizable social media portal |
| Radian6 | SMM, acquired by SalesForce.com |
| Relevant Noise | See Zeta Interactive |
| Report International | Brand monitoring |
| RepuMetrix | Brand monitoring |
| ReputationHQ | Gone |
| SAS | Business intelligence tool with SM |
| SamePoint | Gone |
| Scanblog | Gone. |
| ScoutLabs | See Lithium |
| Sentiment Metrics | Not just sentiment |
| Socialarc | SMM |
| SocialMention | Social search engine |
| Statsit | No longer Relevant |
| Synthesio | Multilingual |
| Sysomos | Business intelligence tool |
| Tealium | No longer relevant |
| ThoughtBuzz | SMM |
| TraceBuzz | SMM |
| Trackur | SMM |
| Thomson Reuters | BuzzAnalytics and OpinionAnalystics |
| UberVU | Now Crimson Hexagon |
| ViralHeat | SMM, Free API |
| Visible Technologies | SMM |
| VMS | Gone |
| Vocus | SMM |
| WaveMetrix | SMM |
| Zeta Interactive | Relevant Noise product for SMM |
