Monday, February 7, 2011

New Update: A definitive list of social media measurement and monitoring tools

It's been over ten months since I originally published my list of over 80 social media measurement and monitoring tools, and I continue to get a lot of updates. Many thanks to everyone for the corrections and additions.

This is my second round of edits and changes. This time, I've seen a handful of companies disappear (Intelligent Technologies, Kaleidico, Net Equity and Scanblog among them), as well as a few changes in business model or products offered. I've made updates to about half the listed, including Meltwater, Dow Jones, Appinions, Lithium, and Millard Brown.

You can find the complete and updated list here.

 I remain confused by the different capabilities and use-cases these products support -- am I alone?

Please let me know any omissions or errors.


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Ian Bruce said...

Thanks for the comments Actionly. I'll add you to the list.

Frank Days said...


The dominant design has not emerged in this space so I expect will see more new entrants for a while.

From personal experience, none of them really get to the point. In head to head comparison of two leaders I found over 60% of the blog content differed. Also, blog spam continues to be a huge problem.

Maybe the issue is that social media ROI is uncertain so these vendors are trying to measures things without standards.

Ian Bruce said...

Thanks Frank. Completely agree, especially on the issue of trying to measure things without standards or a rational set of ROI metrics. I'm ot so sure we'll see more tools emerge -- word is, Google may soon offer more comprehensive tools, possibly free, and this would crush the market.

Thanks too to Ken Barbary for his comments and for a great post addressing some of these issues.